Blogger vs WordPress: Which is Best for Blogging and Growing Fast on Google?

Blogger vs WordPress: Which is Best for Blogging and Growing Fast on Google?

When starting a blog, one of the first decisions you’ll face is choosing the right platform. Two of the most popular options are **Blogger** (owned by Google) and **WordPress** (available in both free and self-hosted versions). 

But which one is better for **fast growth on Google**? Which platform offers the best **SEO tools, customisation, and scalability**? 

In this detailed comparison, we’ll explore the pros and cons of **Blogger vs WordPress** to help you decide which is best for your blogging journey. 

1. Introduction to Blogger and WordPress 

What is Blogger?

Blogger is a **free blogging platform** launched in 1999 and later acquired by Google. It’s simple to use, requires no technical knowledge, and is ideal for beginners who want a hassle-free way to start blogging. 

Key Features of Blogger:

– Free to use (hosted on Google’s servers). 

– Simple, drag-and-drop interface. 

– Limited customisation options. 

– Integrated with Google services (AdSense, Analytics). 

What is WordPress?

WordPress comes in two forms: 

1. WordPress.com – A hosted platform (similar to Blogger but more flexible). 

2. WordPress.org – A self-hosted platform (requires web hosting but offers full control). 

For serious bloggers, **WordPress.org** is the preferred choice because it allows full customisation, better SEO, and monetisation options. 

Key Features of WordPress: 

– Open-source software (unlimited customisation). 

– Thousands of themes and plugins. 

– Better SEO control. 

– Self-hosted (you own your content). 

2. Blogger vs WordPress: Which is Better for SEO and Google Rankings? 

If your goal is to **rank quickly on Google**, SEO (Search Engine Optimisation) is crucial. Let’s compare how Blogger and WordPress perform in terms of SEO. 

Blogger’s SEO Capabilities 

✅ **Pros:** 

– Hosted by Google, so it loads fast (good for SEO). 

– Simple SEO settings (meta descriptions, alt text). 

– Free SSL certificate (secure HTTPS).  

❌ **Cons:** 

– Limited SEO plugins (no Yoast or Rank Math). 

– Less control over technical SEO (URL structure, schema markup). 

– Google can shut down your blog anytime (you don’t own it). 

WordPress’s SEO Capabilities

✅ **Pros:** 

– **Full SEO control** (plugins like Yoast SEO, Rank Math). 

– Customisable permalinks (clean URLs for SEO). 

– Faster loading with caching plugins (WP Rocket, W3 Total Cache). 

– Schema markup integration (better rich snippets in Google). 

❌ **Cons:** 

– Requires more technical knowledge. 

– Self-hosting costs money (but worth it for SEO). 

Winner for SEO:** WordPress (by far). 

3. Customisation and Design Flexibility 

Blogger’s Design Options 

– Limited free templates (most look outdated). 

– Basic HTML/CSS editing (no full theme customisation). 

– No page builders (like Elementor or Divi). 

WordPress’s Design Options 

– **50,000+ free and premium themes**. 

– Drag-and-drop page builders (Elementor, Beaver Builder). 

– Full control over design (CSS, PHP editing). 

Winner for Design:** WordPress. 

4. Monetisation: Which Platform Makes More Money? 

If you want to **earn from ads, affiliates, or products**, monetisation options matter. 

Blogger’s Monetisation 

✅ **Pros:** 

– Easy AdSense approval (Google-owned). 

– Free hosting (no costs). 

❌ **Cons:** 

– Limited ad networks (only AdSense by default). 

– No membership or eCommerce features without workarounds. 

WordPress’s Monetisation 

✅ **Pros:** 

– **Multiple ad networks** (AdSense, Mediavine, AdThrive). 

– **eCommerce plugins** (WooCommerce for online stores). 

– **Affiliate marketing tools** (ThirstyAffiliates, Pretty Links). 

– **Membership sites** (MemberPress, LearnDash). 

❌ **Cons:** 

– Requires self-hosting (costs involved). 

**Winner for Monetisation:** WordPress. 

5. Speed and Performance 

Google **ranks faster websites higher**, so speed is critical. 

Blogger’s Speed 

– Decent speed (hosted on Google servers). 

– Limited caching and optimisation options. 

WordPress’s Speed 

– Can be **extremely fast** with caching plugins (WP Rocket). 

– Image optimisation (Smush, ShortPixel). 

– Better hosting options (SiteGround, Kinsta). 

Winner for Speed: WordPress (with optimisations). 

6. Security: Which is Safer? 

Blogger’s Security 

– Managed by Google (secure, but you don’t own your blog). 

– Risk of Google shutting it down (rare but possible). 

WordPress’s Security 

– You’re responsible for security (plugins like Wordfence help). 

– Regular updates required. 

Winner for Security: Blogger (for beginners), WordPress (for control). 

7. Which is Easier to Use? 

Blogger’s Ease of Use 

– Super simple, no setup needed. 

– Best for absolute beginners. 

WordPress’s Ease of Use 

– Steeper learning curve. 

– More powerful but requires some technical skills. 

Winner for Beginners: Blogger. 

Winner for Serious Bloggers: WordPress. 

8. Scalability: Which Grows with Your Blog? 

– Blogger is limited—no real growth beyond basic blogging. 

– WordPress scales infinitely (from blogs to full websites). 

Winner for Growth: WordPress. 

9. Final Verdict: Blogger or WordPress? 

| Feature          | Blogger | WordPress |

|——————|———|———–|

| SEO          | ❌ Basic | ✅ Best   |

| Customisation| ❌ Limited | ✅ Unlimited |

| Monetisation | ❌ Limited | ✅ Best   |

| Speed        | ⚠️ Average | ✅ Fast (if optimised) |

| Security     | ✅ Google-managed | ⚠️ Self-managed |

| Ease of Use  | ✅ Beginner-friendly | ⚠️ Learning curve |

| Scalability  | ❌ Limited | ✅ Unlimited | 

Choose Blogger if: 

✔ You want a **free, simple blog** with no technical setup. 

✔ You’re a beginner testing blogging. 

Choose WordPress if: 

✔ You want **full control over SEO and design**. 

✔ You plan to **monetise and grow long-term**. 

10. Conclusion: WordPress Wins for Fast Google Growth 

While **Blogger is easier**, **WordPress is the best choice** for bloggers who want: 

✅ **Better SEO rankings** (more traffic from Google). 

✅ **Higher earnings** (ads, affiliates, eCommerce). 

✅ **Full ownership** (no risk of shutdown). 

If you’re serious about blogging, **start with WordPress.org** (self-hosted) for the fastest growth on Google.